Execution & Growth.
Unlock expert-level marketing, branding, PR, and digital strategy—without the cost of a full-time CMO
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Unlock Growth with a Fractional CMO
Strategic Marketing Leadership, Scaled to Your Stage
Whether you're defining your marketing direction or scaling your brand to the next level, our Fractional CMO engagement model gives you access to executive-level marketing leadership—without the full-time cost.
Gain the clarity, strategy, and momentum your business needs — led by experienced marketing leadership that works as part of your team.
Select the engagement level that best fits your current stage and goals:
CMO Starter
For founders and CEOs who need expert guidance—but not day-to-day execution—this package provides senior-level strategic input to align your marketing with business goals. Perfect for lean teams, early-stage startups, or companies in transition, this solution gives you clarity and direction without the need for a full-time hire.
What’s included:
Approximately 36 hours/month inside your business, your Fractional CMO will do:
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Marketing Performance Audit & Review
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Objective & Key Results (OKRs)
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Marketing Roadmap Developmen
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Competitor & Audiences Analysis
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Market Trends & Consumer Insights
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Brand Strategy & Positioning
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Communication & Messaging Framework.
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Advisory on Marketing Team Development through Training & Coaching
Ideal for:
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Early-stage startups and founder-led businesses that need strategic marketing clarity and executive guidance—without the commitment of a full-time CMO.
CMO Essential
Designed for startups and growing companies that need not only expert marketing strategy but also active engagement in execution. The CMO Engaged package offers end-to-end leadership to align marketing objectives with business goals while building and guiding your team. Perfect for companies ready to scale with a senior marketing leader involved in both planning and implementation.
What’s included:
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Marketing OKRs: Set clear, measurable goals tied to your business strategy.
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Strategy & Roadmap: Create a detailed, phased plan to accelerate growth.
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Market Research: Deliver actionable insights to optimize product positioning and messaging.
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Brand Positioning: Define a strong, consistent brand identity across all channels.
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Brand Identity Development: Build your unique brand look and feel.
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Visual Identity & Guidelines: Establish clear design standards to ensure consistent brand presentation.
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Team Development: Build, coach, and empower your marketing team for success.
Ideal for: Startups and scale-ups seeking strategic leadership combined with operational involvement to drive results.
CMO Impact
This all-inclusive package is built for high-growth startups and scale-ups seeking comprehensive marketing leadership, brand development, digital execution, and media presence—all under one senior marketing executive.
What’s Included:
1. Strategic Marketing Leadership
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Marketing Objectives & Key Results (OKRs): Set clear, measurable goals aligned with your business strategy.
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Marketing Strategy & Roadmap: Develop a phased, actionable plan for growth and market entry.
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Market Research & Consumer Insights: Gather data-driven insights to inform positioning and targeting.
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Brand Positioning & Messaging: Define your unique value proposition and core messaging.
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Marketing Team Development: Structure, coach, and empower your team for operational excellence.
2. Brand Management
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Brand Strategy & Positioning: Build a compelling and differentiated brand narrative.
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Brand Identity Development: Design your brand’s visual language—logo, typography, color palette.
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Visual Identity & Guidelines: Create a brand guideline to ensure consistency across all touchpoints.
3. Public Relations & Thought Leadership
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PR Strategy & Media Relations: Develop proactive media outreach and relationship management.
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Crisis & Reputation Management: Protect your brand during sensitive situations.
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Executive Thought Leadership: Position founders and leaders as industry voices.
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Speaking Engagements & Event Strategy: Secure and plan high-impact public appearances.
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Thought Leadership Publication: Create bylined content and insights for press and blogs.
4. Digital Marketing & Performance
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Digital Marketing Strategy: Craft a full-funnel digital strategy for growth.
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Budget Allocation & Forecasting: Plan and manage media budgets efficiently.
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Content Marketing: Develop tailored strategies for social media, blogs, and website content.
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Paid Advertising: Manage high-performing ad campaigns across Google Ads, Facebook, LinkedIn, GDN, and more.
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Performance Tracking & Optimization: Use data to continuously refine and improve ROI.
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Social Media Optimization: Grow and engage your audience across key platforms.
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Email Marketing & Lead Nurturing: Build automated workflows to drive conversions.
Ideal For:
Early-stage to growth-stage startups, especially in SaaS, fintech, or tech-enabled industries, who need a senior marketing executive to drive strategy, build brand equity, lead cross-channel execution, and scale operations—without committing to a full-time CMO hire.
"At SY & Associates, we don’t just fill a marketing gap—we embed executive-level strategy, leadership, and execution into your business. Our Fractional CMO model gives startups and scaleups the clarity, speed, and traction they need—without the cost and delay of a full-time hire."
SY and Associates